ОДРЖИВИ РАЗВОЈ КАО ПРЕДНОСТ И ПРЕПРЕКА ЗА ГЛОБАЛНУ АУТО-ИНДУСТРИЈУ
DOI:
https://doi.org/10.22190/TEME190427042RKljučne reči:
одрживи развој, аутомобилска индустрија, заштита животне средине, пословне стратегије, друштвено одговорно пословањеApstrakt
У раду је истражено како трошкови пословања утичу на политике одрживог развоја највећих светских произвођача аутомобила. Основна идеја је да се утврди да ли и на који начин трошкови пословања утичу на три стуба одрживог развоја водећих светских произвођача аутомобила. Анализом је обухваћено 15 највећих произвођача аутомобила са три различита континента у периоду 2006–2017. У раду је коришћен модел регресионе анализе са фиксним ефектима како би се анализирaли напори водећих произвођача аутомобила да остваре циљеве политике одрживог развоја. Анализом су обухваћени економски, еколошки и социјални стуб одрживог развоја унутар глобане ауто-индустрије. Резултати су показали да пословна политика произвођача аутомобила остварује знатно већи утицај на економски стуб одрживог развоја у односу на друга два стуба одрживог развоја. Ово истраживање пружиће помоћ произвођачима аутомобила у дефинисању нових, ефективних и ефикасних пословних стратегија којима би у великој мери били уважени циљеви одрживог развоја.Reference
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