УТИЦАЈ ПРОШИРЕНЕ РЕАЛНОСТИ НА ОНЛАЈН ДОЖИВЉАЈЕ КОРИСНИКА
DOI:
https://doi.org/10.22190/TEME210611039RKljučne reči:
проширена реалност, виртуелна реалност, онлајн доживљаји корисника, IKEAApstrakt
Предмет овог рада је анализа утицаја проширене реалности на онлајн доживљаје корисника. Анализа је извршена на примеру коришћења апликације проширене реалности Ikea Place App компаније IKEA. Извршено је испитивање корисника путем Упитника о корисничком искуству (енгл. User Experience Questionnaire - UEQ), на основу којег се дошло до спознаје њихових онлајн доживљаја у вези са анализираном апликацијом. Циљ рада је да се на основу анализе корисничког искуства и доживљаја у вези са димензијама представљене апликације утврди да ли проширена реалност и апликације проширене реалности употпуњују онлајн доживљаје корисника. Намера је да се допринесе креирању интереса пословне и академске јавности за концепт проширене реалности као модела, који понудом „прилагођеног” искуства куповине доприноси унапређењу нивоа сатисфакције потрошача.
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