ПОНАШАЊЕ ПОТРОШАЧА У ТУРИЗМУ ТОКОМ COVID-19 ПАНДЕМИЈЕ
DOI:
https://doi.org/10.22190/TEME210707051PKljučne reči:
потрошачи, путовање, пандемија, генерација Y, генерација ЗApstrakt
Предмет рада је понашање потрошача приликом планирања путовања током COVID-19 пандемије. Циљ рада је да се испита и разуме понашање путника током пандемије. Рад се теоријски ослања на резултате досадашњих истраживања утицаја здравствене кризе на туризам и на понашање потрошача. Специфичност рада огледа се у емпиријском истраживању које се односи на испитанике генерације Y (миленијалце) и генерације З. Испитане су њихове намере у планирању путовања током пандемије, као и колико страх утиче на планирање путовања у иностранство. Емпиријско истраживање, спроведено у Републици Србији током маја 2021. године, доказује да је значајан проценат генерација Y и З путовао током пандемије, све до маја 2021. године (25% у иностранство, 56% унутар Србије), те и да припадници обе генерације у блиској будућности планирају путовања и унутар Србије (64%) и у иностранство (74%).
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