ДРУШТВЕНЕ ИНТЕРНЕТСКЕ МРЕЖЕ И ТРАДИЦИОНАЛНИ МЕДИЈИ

Autori

  • Анка Момчило Михајлов Прокоповић University of Niš Faculty of Philosophy , Србија

DOI:

https://doi.org/10.22190/TEME1804081M

Ključne reči:

традиционални медији, онлајн медији, друштвене интернетске мреже, твитер ефекат, дигитална комуникација

Apstrakt

Циљ овог рада је да се прикажу начини и облици на које се традиционални медији прилагођавају дигиталном свету, пре свега друштвеним интернетским мрежама и интерактивним могућностима које оне пружају. Истраживачко питање гласи: Да ли и у којој мери традиционални медији користе могућности које пружају друштвени медији? У потрази за одговором на ово питање анализирани су резултати академских истраживања и резултати добијени дубинским интервјуима са уредницима онлајн издања шест водећих традиционалних медија у Србији које је обавила ауторка овог рада. Закључак је да традиционални медији користе друштвене мреже претежно за промоцију садржаја свог онлајн издања, а да они медији који желе да буду утицајни и у овој сфери употребљавају друштвене мреже као извор података и стварају нови жанр – блог уживо.  

Biografija autora

  • {$ime} {$affilijacija}
    Department of Communicology and Journalism, Assistant

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Interviews

Brkić, Gordan, editor-in-chief of Internet portal Danas.rs, personal communication, 12th June 2015.

Gligorijević, Jovana, assistant to editor-in-chief of Vreme, personal communication, 19th June 2015.

Jelić, Ivan, technical director of B92.net, personal communication, 19th June, 2015.

Obradović, Ljubiša, the editor-in-chief of the Internet portal RTS.rs, personal communication, April 28th, 2015.

Simonović, Veselin, CEO, Blic, personal communication, 29 th April, 2015.

Trklja, Nikola, general secretary in the daily Politika, personal communication, 11th June 2015.

All interviews were conducted in Belgrade within the research for the doctoral dissertation of Anka Mihajlov Prokopović, “Transformation of traditional media in a new technological environment”.

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2019-01-21

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