ПРИОРИТИЗАЦИЈА СТРАТЕГИЈА УСМЕРЕНИХ НА РАЗВОЈ ТУРИЗМА ПРИМЕНОМ SWOT-SWARA АНАЛИЗЕ: ПРИМЕР СОКОБАЊЕ
DOI:
https://doi.org/10.22190/TEME1803999PKljučne reči:
SWOT анализа, SWARA метода, приоритизација стратегија, СокобањаApstrakt
У овом раду је предложена примена SWOT-SWARA анализе за приоритизацију стратегија усмерених на развој туризма. Применљивост и једноставност предложене анализе приказана је на примеру Сокобање, туристичке дестинације која се налази у Републици Србији. Три доносиоца одлуке су уз помоћ SWOT анализе дефинисала кључне потфакторе и развојне стратегије, а затим су извршилa приоритизацију SWOT фактора, потфактора и предложених стратегија применом SWARA методе. На основу добијених резултата, утврђен је следећи редослед предложених развојних стратегија: ST1WT2SO1ST2SO2WO1WO2WT2. Примена наведених стратегија, према дефинисаном редоследу, допринеће побољшању и даљем развоју туристичке дестинације Сокобања, што је и основни циљ спроведене анализе.
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