АВЕРЗИВНЕ ОСОБИНЕ ЛИЧНОСТИ И ИНДИВИДУАЛИСТИЧКИ СТИЛОВИ ДРУШТВЕНОГ ПОЗИЦИОНИРАЊА КАО ПРЕДИКТОРИ ПОЗИТИВНОГ СТАВА ПРЕМА УПАДЉИВОЈ ПОТРОШЊИ
DOI:
https://doi.org/10.22190/TEME220627015MKljučne reči:
упадљива потрошња, Мрачна тријада, Великих пет, стил друштвеног позиционирања, анализа путаApstrakt
Анализом путање је испитиван директан и посредан утицај основних и аверзивних особина личности и стилова друштвеног позиционирања на став према упадљивој потрошњи (СУП). Модел (n = 400, просечна старост = 22,3) указује на директне и индиректне ефекте екстраверзије, као и индиректне ефекте неуротицизма и пријатности, који су секвенцијално посредовани свим особинама Мрачне тријаде и следећим индивидуалистичким стиловима друштвеног позиционирања: доминантним вођством и немилосрдним самонапредовањем. Особине Мрачне тријаде заузеле су централну позицију у моделу повезивања основних особина личности са стиловима друштвеног рангирања, а на крају и са СУП-ом. Макијавелизам је био једина црта Мрачне тријаде која је директно повезана са СУП-ом, доминантним вођством и немилосрдним самонапредовањем. Нарцизам је извршио главни посреднички ефекат на доминантно вођство, док су макијавелизам и психопатија посредовали утицајем Екстраверзије и Пријатности (негативно) на немилосрдно самонапредовање. И доминантно вођство и немилосрдно самонапредовање директно су предвиђали СУП. Како две основне просоцијалне особине личности (Савесност и Отвореност) и једна стратегија просоцијалног стила компетиције (изградња коалиције) нису ушле у модел, закључујемо да је из садашње перспективе позитиван став према упадљивој потрошњи повезан са некооперативним и егоцентричним начином размишљања који тежи ка супериорним позицијама у друштвеној хијерархији.
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