ИДЕНТИТЕТ ПОРОДИЧНИХ ПРЕДУЗЕЋА ИЗ ВИЗУРЕ ВЛАСНИKА ПРЕМА РОДНОМ KРИТЕРИЈУМУ И ЊИХОВА ДРУШТВЕНА УЛОГА
DOI:
https://doi.org/10.22190/TEME221109056MKljučne reči:
породични бизнис, идентитет, друштвена улога, родни критеријумApstrakt
Циљ овог рада био је да се истраже одреднице које су релевантне за идентитет породичних предузећа из визура власника, утврде разлике према полу и укаже на њихову друштвену улогу. У том контексту, посматрана су породична - мала и средња предузећа која послују у Србији фоксурајући се на утврђивање њиховог идентитета и шире (друштвене) улоге коју они имају. Утврђено да постоје значајне разлике у одређеним ставовима власника малих и средњих предузећа према њиховом полу, што утиче на њихове идентитете и позиционирање улоге коју имају у друштву.
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