КОНЦЕПТУАЛНИ ОКВИР ЗА ИСТРАЖИВАЊЕ СТРАТЕГИЈЕ СЕРВИТИЗАЦИЈЕ У ПРОИЗВОДНИМ ПРЕДУЗЕЋИМА
DOI:
https://doi.org/10.22190/TEME230329008ZKljučne reči:
стратегија, производња, услуге, оквир за истраживањеApstrakt
Као стратегијско опредељење произвођача да своју понуду обогате укључивањем услуга, сервитизација постаје све значајнији феномен како у пракси, тако и у истраживачкој заједници. Полазећи од чињенице да се ради о младом истраживачком пољу у ком раде различите истраживачке заједнице, циљ овог рада је да се систематизацијом постојећих резултата истраживања и знања понуди јединствени концептуални оквир за истраживачки обухват феномена сервитизације. Рад је теоријског карактера и његова главна публика су истраживачи којима понуђени оквир треба да олакша идентификовање истраживачких питања и позиционирање сопственог истраживања овог сложеног, мултидисциплинарног феномена.
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