НАЧЕЛА СПОРE ХРАНE КАО МОТИВАЦИЈА ТУРИСТА ДА ПОСЕТЕ СЕОСКА ТУРИСТИЧКА ДОМАЋИНСТВА У СРБИЈИ
DOI:
https://doi.org/10.22190/TEME230619011LKljučne reči:
спори (slow) туризам, slow food, сеоска туристичка домаћинства, мотивација, СрбијаApstrakt
Локална гастрономија представља један од основа туристичке презентације руралних подручја у Србији. Потражња за локалном гастрономијом је последњих година у порасту, чиме се отвара простор за пласирање локалне и пре свега традиционалне производње. Нове навике туриста који су све више свесни важности аутентичности и квалитета током путовања стварају шансу за развој руралних предела, али и за дефинисање новог хоризонта за туризам који је заснован на откривању традиционалне хране и руралних заједница. Овај вид туризма може представљати спори (енг. slow) туризам који је настао у оквиру покрета споре хране (енг. slow food). Покрет Slow food представља културни и политички покрет који има за циљ да се супростави индустријализацији производње хране, да промовише мале занатске производе и квалитетну и одрживу храну, и да постане снажан допринос у подршци руралним заједницама. Овај покрет се темељи на три принципа која описују каква храна треба да буде, а то су: добра (енг. Good), чиста (енг. Clean) и поштена (енг. Fair). Стога, главни циљ овог рада је да испита који од фактора покрета у највећој мери утичу на мотивацију туриста да посете сеоска туристичка домаћинства у Србији. Такође, циљ рада је испитати у којој мери су фактори мотивације повезани са жељом испитаника да понове посету сеоским туристичким домаћинствима у Србији.
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