ПОТЕНЦИЈАЛИ КОРИШТЕЊА СТУДИЈСКИХ ПУТОВАЊА ЗА ПОВЕЋАВАЊЕ РАДНЕ МОТИВАЦИЈЕ И ЗАДОВОЉСТВА ПОСЛОМ КОД ЗАПОСЛЕНИХ У ТУРИЗМУ
DOI:
https://doi.org/10.22190/TEME241224003IKljučne reči:
туризам, радна мотивација, задовољство послом, студијска путовањаApstrakt
Студијска путовања представљају облик пословног путовања намењеног упознавању туристичких агената са вредностима одређене дестинације. С обзиром да намећу значајна улагања, пре свега у новцу и времену, дато истраживање је имало за циљ да утврди да ли ова путовања могу бити кориштена и за повећање радне мотивације и задовољства послом код запослених у туризму. У ту сврху креиран је троделни упитник и спроведено је анкетно истраживање које је обухватило 102 испитаника који представљају запослене у туристичким агенцијама и субагенцијама у Републици Србији. Утврђено је да запослени имају позитиван став према студијским путовањима и да препознају њихов утицај на рутинске пословне активности. Ова путовања утичу на задовољство запослених, а самим тим и на њихову мотивацију, стога је неопходно пажљиво планирање, посебно приликом креирања итинерера који треба да настоје да омогуће баланс између радних задатака и слободног времена, тежећи да се физичко и психичко оптерећење смање на најмању могућу меру и омогуће запосленима да своје слободно време проведу бавећи се активностима које доживљавају као забавне и опуштајуће.
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