АТРАКТИВНОСТ ЛОКАЦИЈЕ ЗА ИНВЕСТИЦИЈЕ КАО ФАКТОР КОНКУРЕНТНОСТИ У ТУРИЗМУ
DOI:
https://doi.org/10.22190/TEME1703655DKljučne reči:
анализа значаја и учинака (ИПА анализа), Србија, конкурентност туристичке дестинације, привлачност локације за инвестицијеApstrakt
У овом раду коришћена је анализа важности и учинака (ИПА) у циљу оцене атрактивности локације за инвестиције као фактора конкурентности у туризму Србије. На основу теорије Дaнингове еклектичке парадигме, предностима локације као фактором за инвестиције одабрано је дванаест кључних показатеља које су оцениле интересне групе у јавном и приватном сектору. Закључак изведен из анализе указује на лоше учинке Србије у оцењеним показатељима у односу на оцену важности истих показатеља. Највећи део показатеља сврстан је у квадрант „концентрисати се овде” као стратегијски тип ИПА матрице. Закључци који се односе на значај и учинке показатеља сврстаних у друге квадранте (нарочито у „низак приоритет” и „могуће претеривање”) такође су важни. Овај рад успоставља основе за анализу која може помоћи и јавном и приватном сектору да развију стратегије за развој туризма и конкурентности Србије као туристичке дестинације, а које се односе на инвестиције (предности локације) као фактор конкурентности.
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