ЕДУКАТИВНИ ФРАНШИЗИНГ КАО СТРАТЕГИЈА ИНТЕРНАЦИОНАЛИЗАЦИЈЕ ОБРАЗОВАЊА
DOI:
https://doi.org/10.22190/TEME1704855SKljučne reči:
едукативни франшизинг, интернационализација, интерни фактори, корисник франшизе, давалац франшизеApstrakt
Образовање све више постаје нужност уместо избора. Уз то, све се више заоштрава конкуренција и на тржишту знања и образовања. У том смислу, образовне институције почињу да функционишу као предузетничке организације, уз наглашену тенденцију ка интернационализацији пословних активности. Едукативне франшизе постају глобални тренд, имајући у виду да су усмерене не само на остварење профитних циљева већ и друштвених циљева као што су образовање и ширење знања. Упркос бројној литератури на тему франшизинга, едукативни франшизинг је још увек недовољно истражена област. Циљ рада је да се укаже на значај едукативног франшизинга и његову улогу у интернационализацији образовања, како у сектору формалног тако и у сектору неформалног образовања, те да се утврди утицај унутрашњих фактора из домена старости, величине и области пословања на интернационализацију едукативних франшиза.
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