УЛОГА ДЕЦЕ У ПРОЦЕСУ ДОНОШЕЊА ОДЛУКЕ О КУПОВИНИ ПОРОДИЧНОГ ПУТОВАЊА
Ključne reči:
деца, потрошач, породични одмор, куповина породичног путовања, процес доношења одлуке, туристичко тржиштеApstrakt
Циљ овог рада био је да се истакне значај тржишног сегмента који је практично изостављен из литературе и истраживања у области туризма – сегмент деце-потрошача и њихове улоге у процесу одлучивања о куповини породичног путовања. Породично путовање посматра се као производ у чијем средишту се налазе деца с обзиром на то да се деца-потрошачи све више укључују у процес одлучивања о породичној куповини.
У раду је анализиран утицај пола и узраста деце, као и висине месечних примања и структуре породице на процес доношења одлуке о куповини породичног путовања. У ту сврху постављене су четири хипотезе које су тестиране применом Mann-Whitney U теста, Спирманове корелације ранга и Kruskal-Wallis теста. Истраживање је спроведено на узорку од 301 испитаника – родитеља деце-потрошача узраста до 12 година са територије Републике Србије.
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