POST PANDEMIC TRAVEL INTENTIONS: THE POWER OF FEARS AND CHANGES IN TRAVELLER BEHAVIOUR

Marija Stevanović, Jelena Gajic

DOI Number
https://doi.org/10.22190/TEME230426010S
First page
189
Last page
205

Abstract


The post-pandemic period has seen large financial losses in the economy of the entire world, but particularly in the tourism industry. Covid-19 significantly influenced changes in the behaviour of tourists, including the increasing level of health risk perception. The aim of this research is to examine the impact of health risk perception on the intentions and travel decisions of Serbian tourists after the Covid-19 pandemic. The importance of the research lies in the intention to determine whether there is a difference in the perception of health risks based on demographic and economic variables. The results of the empirical research conducted on the territory of the Republic of Serbia indicate that age and the level of income are two significant predictors of fears and intentions to travel after the Covid-19 pandemic. Based on the results, it will be possible to predict future tourist movements in Serbia and abroad, taking into account the changes in the behaviour of tourists in the post-pandemic period.


Keywords

pandemic, tourism, health risk, fears, travel intentions, Serbia

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References


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DOI: https://doi.org/10.22190/TEME230426010S

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