ЈЕДНА ИНТЕГРИСАНА ДЕА/АХП МЕТОДОЛОГИЈА ЗА ОДРЕЂИВАЊЕ ЗНАЧАЈА КРИТЕРИЈУМА У ПРОЦЕСУ ПОСЛОВНО-ПРИЈАТЕЉСКЕ ЦЕРТИФИКАЦИЈЕ НА ЛОКАЛНОМ НИВОУ
DOI:
https://doi.org/10.22190/TEME180614021RKljučne reči:
Вишекритеријумско одлучивање, тежине критеријума, пословно-пријатељска цертификација, AХП, ДЕАApstrakt
Кључни проблем у примени вишекритеријумских метода одлучивања јесте утврдити важност критеријума. То је разлог за развој пуно приступа за њихов прорачун. Већина коришћених класификација дели методе на две групе: субјективне и објективне. У овом раду представљен је један метод њихове интеграције, метода аналитичке хијерархије (АХП), као метода субјективне анализе, те метода анализе података (ДЕА), као објективног приступа. Основна идеја у предложеној процедури је увођење објективности у процес прорачуна важности критеријума са АХП методом узимајући у обзир тежине добијене помоћу процене ефикасности ДЕА методом пошто је претходно већ уведен субјективитет у ДЕА методу помоћу експертског мишљења.
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