ОБРАЗОВАЊЕ У ТУРИЗМУ: ЕКОНОМСКИ ЗНАЧАЈ, ИЗАЗОВИ НЕЗНАЊА И АЛТЕРНАТИВНИ ПУТЕВИ
DOI:
https://doi.org/10.22190/TEME250219058VKljučne reči:
образовање у туризму, економске користи, изазови незнања, Западни БалканApstrakt
Високообразовани радници имају кључну улогу у обликовању туристичке понуде и побољшању укупног доживљаја туриста. У раду се наводи да је образовање у туризму кључно за развој одрживих и конкурентних туристичких дестинација које ефикасно користе своје компаративне предности. Има за циљ да представи перспективе 97 менаџера и власника хотела на Западном Балкану, користећи њихов увид у формулисању стратегија за побољшање учинка заинтересованих страна у туризму. Већина испитаника сматра да је образовање у туризму од суштинског значаја за унапређење стандарда услуга и подстицање економског развоја, истичући његову улогу у повећању могућности запошљавања и конкурентности унутар сектора. Међутим, изазови који произилазе из незнања, као што су недовољна обука и дезинформације, ометају раст индустрије, наглашавајући потребу за побољшаним образовањем и тачним информацијама како би се повећало задовољство посетилаца и квалитет услуге. Различити образовни путеви, укључујући искуства сарадње/стажирања и краткорочне програме обуке, сматрају се најефикаснијим, док онлајн образовање и владине иницијативе добијају различите критике.
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